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The ethics of influencer marketing

As influencer marketing gains traction as a communication platform, the need to regulate it has become essential. THE discussions have reached their third year. Every media platform has its controversies, but none come close to the polarising levels of that two-word animal that is influencer marketing. Before continuing, it is important to understand what influencer marketing is. Many people have their own definition, but for the purposes of this article, let's elaborate. A person whose opinion is valued on any topic and who has the ability to use his opinions to sway those of his audience is an influencer of that topic. The top

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Thar where the death dances

Tharparkar is the name of the region where death has staged a sit-in against life. Thar region is the place in Pakistan where death dances and the humans are forced to view. Every passing day we hear the flora of life withering there due to hunger and the callous behavior of the ruling people. No doubt, the inadequate and erratic rain patterns make the Thar Desert a drought-prone region. The latest drought has been ongoing since 2013 and has taken a heavy toll on people living in the area. The prolonged dry spell has made worse the life in Thar where years of below-average crop production and losses of cattle have left the inha

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From russia with gas pipeline

Russia is inching closer towards Pakistan due to the reason more than one. As a matter of fact, the proximity of India towards USA has alarmed Russia to find an ally in the region. Resultantly, Pakistan found Russia in the form of a friend as a windfall. The best example we see the agreement between Pakistan and Russia. The duo has signed a $10-billion offshore gas pipeline deal on September 27 in Moscow, a project planned by the latter to capture the energy market of Pakistan. According to the agreement, Pakistan will import some 500 million to 1 billion cubic foot of gas from Russia daily, which would be transported via sea link,

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Plant for pakistan

The Plant for Pakistan Movement has begun in the country with PM Imran waters first plant of 10 billion trees project by planting a sapling in Haripur district, Khyber-Pakhtunkhwa (K-P) on 2 September 2018. The prime minister said to media at the occasion that their target is to plant 10 billion trees in five years of their tenure to make the country green. K-P Chief Minister Mahmood Khan received the Prime Minister and accompanied him to Haripur during the launching of the campaign. The prime minister while talking about the aim of the trees plantation drive, “Pakistan is seventh on the list of those countries which will be affec

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Imran khan, the future of pakistan

Present day Pakistan is enmeshed in numerous problems, such as corruption, nepotism, social evils, economic crisis, energy shortage, water crisis, population explosion, terrorism, international isolation( to an extent), rising menace of foreign debt, law and order situation and so on. It is an herculean task to steer the nation’s boat through the hot water. In such circumstances, with the slogan ‘Tabdeeli Aa nahi rahi Tabdeeli aa gye hy’ Pakistan Tehreek e Insaaf under the dynamic leadership of Imran Khan participated the General Election 2018 and succeeded in getting more seats than the rival political parties such as PPP an

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Water crisis & drip irrigation

Keeping in view the current water scenario of Pakistan, the country is forced to adopt precautionary measures including drip irrigation system which is suitable for crop cultivation when irrigation water or rainwater is occasional for conventional farming. This technology is being used on wide scale all over the world. In Pakistan, it has also been adopted by many farmers across Punjab because of acute shortage of river water and limited rainfall. In collaboration with the World Bank,the government of Punjab is all set to encourage drip irrigation in the province as part of ongoing Punjab Irrigated Agriculture Productivity Improveme

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An unending tale of oil & gas sector

To fulfill energy requirements, Pakistan mainly depends upon oil and gas resources. The home production of crude oil stayed at 24.2 million barrels during July-March FY 2017 compared to 24.0 million barrels during the corresponding period last year. Owing to changing scenario in the region, Russian Federation is taking keen interest in investment in the energy sector of Pakistan. No doubt, Pakistan should welcome the entry of another major power in its friends’ list. It would not be wrong to say that Pakistan’s close relations with Russia would lay very positive effects upon local socio-economic scene, and cooperation between

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Loadshedding ahead?

Ironically, Pakistan does not have energy shortage but the resources to pay the cost of energy produced by independent power producers (IPP) circular debt is rising beyond the reach of the aspirants to pay through available resources. It is estimated that the said debt stood at record Rs922 billion by the end of November 2017. Last month a report was submitted in the parliament which said that the Ministry of Finance has put the amount of circular debt at Rs472.678bn as of November 30, 2017. However it was the only one side of the coin since it did not mention another Rs450bn debt was separately parked with Power Holding Private Lim

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Relax round the year! 25th pakistan hvacr international expo & conference 2018

25th Pakistan HVACR International Expo & Conference 2018 is an international meeting place for professionals, attracting serious buyers from all over Pakistan and countries abroad. The event provides an easy and essential route into the market for exhibitors, enabling professionals from across the industry to develop their business in a professional environment.

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Celebrating 56 years of continuous success ybc

Muhammad Sohail Tabba is a leading businessman in Pakistan with vast experience in the manufacturing, energy, real estate and cement sectors gained during an illustrious career spanning over two decades. His association with the Yunus Brothers Group (YBG), one of the largest export houses of Pakistan, has successfully transformed the group's textile concerns into leading global players. These concerns include such names as Gadoon Textile Mills Limited and Lucky Knits Private Limited, where he serves as Chief Executive, and Yunus Textile Mills Limited and Lucky Textile Mills Limited where he serves as a Director on the Board. Muham

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Dark side of the dark web

In 2015, The Kasur child sexual abuse scandal surfaced national media and brought shame for the concerned law enforcement institutions working in Kasur. According to the national media, the Federal Investigation Agency (FIA) has hunted down three men who are allegedly involved in uploading and selling child pornographic content online. Keeping in view the rise of such online crimes, the agency has proposed the setting up of a fully equipped 'cyber patrol wing' at its headquarters to unearth other such cases in the country. Despite such uproar in national media about child abuse and pornography events in Kasur and other parts of cou

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Health losers

The health picture of Pakistan is grim and grave to every thinking Pakistani. Out of 190 nations, Pakistan stands at 122 as far as health related problems are concerned according to a World Health Organization performance report. A nation comprising 200 million is mired in different kinds of health problems due to different reasons. Due to health problems the country has suffered a lot. The total expenditure on health per capita (intl $, 2014) is 129, which is only 2.6% of GDP (2014). Infant and mothers death at delivery time is the worst in Pakistan as compared to the any other country of the world. Life expectancy which is the low